About

[BIOGRAPHY]
Robb Fladry is an artist working with video and sound alongside traditional techniques. He earned an MFA at the University of South Florida and also holds a BFA in studio art from Austin Peay State University, and a MA in theatre from the same institution. Robb currently resides in Tampa, Florida with his wife Shelley.

He is nationally and internationally known for his video installations and live a/v performances. He has exhibited works the Frist Center for the Visual Arts in Nashville, the BEA Festival for Media Arts in Las Vegas, Electronic Language International Festival FILE: Rio de Janeiro 2009 and FILE: Såo Paulo 2008. He alongside Aaron Hutcheson create audiovisual work under the name Synesthesia. He is also one half of the VJ duo [ fladry + jones ] with Barry R. Jones.

[STATEMENT]
I consider myself as a remixer of popular culture. I take existing contexts and references and filter them through my self and my equipment.  My work asks my audience to reevaluate the familiar visual landscape that surrounds us.

The remix aesthetic is an important and critical part of my studio practice. Remixing stems directly from DJ culture, taking two different records and making something new but recognizable. By changing the context and manipulating familiar images and sounds, I act as facilitator and re-present pop culture so the viewer sees it anew.

My work is a process of invention as well as reinvention and I am heavily influenced by the abilities afforded by new consumer technologies and how these technologies continue to build and reference classic recording techniques (computer programs that emulate analog equipment and embodied experience.) I am interested in the our ability to utilize the past as a medium by sampling and collaging bits and pieces of established works, in order to create something new.  Through this process I alter histories, mythologies and contexts.